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Opinions and thoughts on marketing and design for SaaS and Fintech brands. From Works Progress Design: https://works-progress.com.
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When is "lean" limiting your startup's shot at success?
When is "lean" limiting your startup's shot at success?
How to know when to invest in branding and marketing for your SaaS or Fintech startup.
Mara Lubell
Jul 24, 2018
From Millennials to Boomers: Telling the Right Finance Brand Story
From Millennials to Boomers: Telling the Right Finance Brand Story
By now, every marketer under the sun has sold you on the importance of telling a brand story. It’s well-covered territory. But too many…
Mara Lubell
Oct 24, 2017
Maximize That MVP: 5 Ways Digital Agencies Can Deliver More
Maximize That MVP: 5 Ways Digital Agencies Can Deliver More
For most digital agencies, building the client’s Minimum Viable Product (MVP) is the first big hurdle. Get it built. Get it out there. Get…
Mara Lubell
Aug 21, 2017
Take My Money — 8 Ways Fintech Brands Can Build Trust Online
Take My Money — 8 Ways Fintech Brands Can Build Trust Online
As entrepreneurs, we’re fearless on our quest to change how the world works. But as humans, we all have a little fear within us. Fear of…
Mara Lubell
Aug 3, 2017
Latest
Are “Digital and Branding” Agencies Redundant?
Are “Digital and Branding” Agencies Redundant?
Thoughts on a great article about the evolution of two disciplines.
Mara Lubell
Jul 5, 2016
Understanding archetypes to humanize and differentiate your brand
Understanding archetypes to humanize and differentiate your brand
Why do people seem to respond to some brands more than others?
Mara Lubell
May 25, 2016
#InstagramRedesign: why we can’t shake it like a polaroid picture
#InstagramRedesign: why we can’t shake it like a polaroid picture
A major corporate rebranding is always met with mixed reviews, but what is it that makes people respond so viscerally?
Mara Lubell
May 16, 2016
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